SEM (Search Engine Marketing)


SEM (Search Engine Marketing) is a marketing strategy designed to increase the number of visitors (potential customers/prospects) to your website via search engines.

Components of SEM

  • PPC Advertising: Pay-per-click ads that appear on search engine results pages.
  • Search Engine Directory Registration: Listing your website in search engine directories.
  • SEO (Search Engine Optimization): Optimizing your website to rank higher in search engine results.

Methods of SEM

  • SEO: Improving your website’s visibility on search engines through organic search results.
  • Paid Advertisement Placement: Using keyword-linked advertisements, such as Google AdWords and Yahoo Japan’s search result-linked advertisements.

Keyword-Linked Ads

These ads appear on the search result screen when users search for specific keywords. They are effective because users searching for these terms are likely already interested in the related field.

Importance of SEM

  • Targeted Marketing: Users visiting your site from search engines typically have a specific search purpose or interest, making them potential customers.
  • Visibility: Ensuring your site appears at the top of search engine results can significantly increase traffic.

User Behavior

  • Multiple Websites: Users often visit multiple websites to compare products, prices, and services before making a purchase.
  • Top Results: While appearing at the top of search results is beneficial, being listed on the first or second page can still attract significant traffic.

Key Factors in SEM

  • Content Quality: The title, description, and introductory text displayed in search results are crucial for attracting clicks.
  • Effective PR: Using keyword-linked advertisements can enhance visibility and promote your website more effectively.


Mike is a certified Advanced Search Engine Marketing Specialist by Search Engine Workshops (SEW) in the United States. Search Engine Workshops