PORTFOLIO

Selected Web, Digital Marketing, Digital Commerce, and Transformation Projects

My web journey began in 1997, initially as a personal interest in web design and digital publishing.

In 1999, I began my professional digital career as the Webmaster for the Australian Embassy Tokyo and the Australia-Japan Foundation.

In 2004, I founded Webmake Co., Ltd., where I led web production, SEO, digital marketing, and eCommerce projects for more than 300 corporate clients over a 10-year period.

My career has since expanded from hands-on web production into enterprise CMS integration, B2B digital commerce, eProcurement, global program management, and AI-enabled web operations.

The projects presented on this page reflect both my practical foundation in web and digital production and my later experience in business-side digital strategy, cross-functional leadership, and global program delivery.

Selected Project Highlights

Australian Embassy Tokyo / Australia-Japan Foundation

Role: Webmaster

I managed and developed the websites of the Australian Embassy Tokyo and the Australia-Japan Foundation.

Key contributions included:

  • Managing web content, publishing, maintenance, and site operations
  • Coordinating digital communications with internal stakeholders
  • Improving website usability, content accessibility, and information delivery
  • Increasing monthly page views from approximately 500,000 to 2.5 million

This role established the foundation of my professional career in web operations, digital communications, and stakeholder management.

Meat & Livestock Australia

Role: Web Project Manager

I served as Web Project Manager for the renewal and localization of Meat & Livestock Australia’s Japan-facing website.

My responsibilities included:

  • Leading the overall web production process
  • Coordinating an Australian web designer and a Japanese editor
  • Managing content localization for the Japanese market
  • Aligning design, editorial, and business requirements
  • Supporting the successful delivery of the renewed website

Webmake Co., Ltd.

Role: Founder, Representative Director, President & CEO

I founded and led Webmake Co., Ltd. for 10 years.

The company provided web production, SEO, digital marketing, and eCommerce services to more than 300 corporate clients.

My responsibilities included:

  • Business development and client acquisition
  • Web strategy and project planning
  • Website production and project delivery
  • SEO and organic digital marketing
  • eCommerce planning and implementation
  • Client, employee, and external specialist management
  • Quality, budget, schedule, and customer relationship management

The business grew primarily through organic search, referrals, and repeat clients rather than paid advertising.

FROM EAST HOLDINGS Co., Ltd.

Role: Head of eCommerce & Web

I led eCommerce and web strategy and operations for approximately 1.5 years.

My work included:

  • Managing eCommerce and corporate web operations
  • Improving website content and digital customer journeys
  • Coordinating internal teams and external partners
  • Supporting digital marketing and online sales initiatives
  • Connecting commercial objectives with practical web execution

Sartorius Japan

Role: eBusiness & Marketing Communications Manager

I led the development and launch of a standalone Japan corporate website.

Key responsibilities included:

  • Serving as the Japan project lead
  • Coordinating with German headquarters and the Japan President
  • Gathering quotations from external agencies
  • Leading the vendor evaluation and selection process
  • Managing local requirements, content, schedule, and delivery
  • Supporting the successful launch of the Japan website

Abbott Medical Japan

Role: Japan In-Country Lead / Program Manager

Following Abbott’s acquisition of St. Jude Medical, I served as the sole Japan Program Manager for a global Adobe Experience Manager integration program valued at approximately US$2.5 million.

The project covered approximately 5,000 Japanese web pages.

My responsibilities included:

  • Coordinating more than 40 stakeholders across the U.S., Europe, and Japan
  • Working with Japan affiliate leadership at Director level and above
  • Coordinating Marketing, Regulatory Affairs, Medical Affairs, and other functions
  • Managing Japanese content migration and review
  • Leading user acceptance testing
  • Resolving issues between global and local teams
  • Supporting the successful deployment for the Japanese market

Nihon Waters K.K.

Role: Digital Commerce Solutions Manager

I served as the Japan business lead for global eCommerce and eProcurement initiatives.

My work included:

  • Connecting U.S. headquarters teams with Japan leadership and local stakeholders
  • Leading business requirements and stakeholder alignment
  • Coordinating Sales, Marketing, Finance, Logistics, IT, distributors, and technology partners
  • Leading UAT, issue resolution, and implementation readiness
  • Supporting distributor-integrated B2B eProcurement initiatives
  • Increasing eProcurement revenue approximately 33-fold
  • Developing and presenting a Japan-specific B2B2C business model
  • Securing global approval for the proposed business model

JAPAN DIGITAL / Web AI Optimization Lab

Current Independent Initiative

Through JAPAN DIGITAL and the Web AI Optimization Lab, I currently explore and develop practical approaches to AI-enabled web operations.

Current areas of activity include:

  • AI-supported web content development
  • SEO and AEO
  • Human-in-the-Loop AI workflows
  • Workflow automation
  • WordPress-based web operations
  • Multi-agent collaboration using generative AI
  • Business-side applications of AI for digital projects

This work combines my background in web production, digital strategy, program management, and emerging AI technologies.

Areas of Expertise

  • Web Strategy and Production
  • Digital Transformation
  • Global Program and Project Management
  • Enterprise CMS Integration
  • B2B Digital Commerce
  • eProcurement
  • eCommerce Strategy and Operations
  • SEO and Organic Digital Growth
  • AEO and AI-Enabled Web Optimization
  • Business Requirements and UAT
  • Stakeholder and Vendor Management
  • Global Headquarters–Japan Coordination
  • Content Migration and Governance
  • Human-in-the-Loop AI Workflows

Selected Platforms and Tools

Current Web and Digital Platforms

  • WordPress
  • Adobe Experience Manager
  • Drupal
  • HTML
  • CSS
  • Google Analytics

Digital Commerce and Business Integration

  • SAP Ariba
  • SAP ERP
  • TradeCentric
  • SAGBRAIN Dealer Order Gateway
  • EDI
  • cXML
  • API-enabled business integrations

AI and Workflow Automation

  • Generative AI platforms
  • n8n
  • Docker
  • WordPress automation
  • Human-in-the-Loop workflows

Digital Design and DTP

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe PageMaker
  • QuarkXPress
  • MacDraw
  • Macromedia FreeHand
  • Adobe Streamline

Legacy Web Production Tools

  • Adobe Dreamweaver
  • Adobe Fireworks
  • FFFTP
  • FileZilla Client
  • NCSA Telnet
  • Timbuktu

These legacy tools are included as part of the historical foundation of my more than 25 years of experience across web production, digital design, publishing, and online business.