Career Details (1999 – Present)

Career Details

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Professional Experience

Role: Digital Commerce Solutions Manager – Commercial Excellence – Marketing Development – hybrid to Remote

Company Name: Waters Corporation Japan(Nihon Waters K.K.)
Duration: 2021 – Present

Responsibilities:・Biotechnology research – Analytical Instruments and Software, Liquid Chromatography, Mass Spectrometry.

https://www.waters.com/nextgen/jp/ja.html

• Key Responsibilities:
  • Leveraging digital technology effectively, serving as the primary liaison between the US headquarters’ e-Procurement and e-Commerce departments and the Japan branch for e-Business.
  • Leading and managing e-Procurement B2B integration projects and e-Commerce development projects.
  • Bridging IT and business responsibilities in a hybrid role.
• Specific Initiatives:
  • Promoting e-Business within the Japan branch.
  • Conducting research and making proposals for business improvement.
  • Creating opportunities for digital promotion.
  • Collaborating closely with the US headquarters’ e-Procurement team and holding weekly meetings.
  • Working closely with Japan’s Senior Product Marketing Manager, Consumables Sales Manager, and Logistics Manager to drive projects forward.
  • Managing relationships with external IT vendors to ensure smooth project progression.
  • Conducting business analysis and research for e-Procurement to ensure timely project execution.
  • Contributing to business efficiency and sales growth.
  • Partnering with the US e-Commerce team to implement global digital strategies.
• Notable Achievements:
  • Developed a proposal for a new e-Commerce business for the Japanese market and presented it to the US headquarters’ management.
  • Collaborated with the US e-Commerce team and secured agreement from key stakeholders, including the Japan branch president, the head of sales, sales managers, logistics managers, the marketing director, the senior product marketing manager, and the finance director.
  • Led the e-Procurement integration project by working closely with the US headquarters’ e-Procurement team, participating in weekly meetings, moderating and managing the project from the Japanese side, ensuring information sharing, EDI integration progress, and resolving issues.
  • Convened the senior product marketing manager, logistics manager, and finance director, and acted as the core delivery team leader in Japan.

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Role: Bilingual Cloud Business Analyst & Project Manager – Group Technology | Full Remote

Company Name: UBS
Duration: 2020
Responsibilities:

<Cloud and system migration projects in Japan and APAC>

• Mainly worked as Business Analyst. Coordination and management of migration projects on Japan and APAC Digital Workspace projects, including migration from MS-Office to Office 365 public cloud and OS migration from Windows 7 to 10. 900-1000 users.

• Worked together with IT Directors, Executive Directors, Managing Directors APAC and Japanese IT Directors and Executive Director within the IT Infrastructure Team in Asia Pacific and Japan. Participated in daily high level web meeting in English for Windows OS deployment, Office 365 deployment, and IT Infrastructure meeting. Assisting and reporting directly to Japan IT Head (Executive Director) .

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Role: IT Project Manager COE – Website Development – Commercial IT

Company Name: Novartis
Duration: 2019 – 2020
Responsibilities:

Pharmaceutical manufacturing

In-house Project Manager for website development at Commercial IT Department.
Liaison between business unit / team members to proceed with developing website.
Vendor control for CMS(Drupal) implementation.

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Role: Bilingual Project Manager/Digital Marketing & Website Integration, Marketing Communication

Company Name: Abbott Medical Japan
Duration: 2019 – 2019
Responsibilities:

Cardiac Arrhythmias & Heart Failure Division
Diagnostics, Medical Devices – Cardiac Arrhythmias & Heart Failure / Neuromodulation

Abbott Cardiovascular
https://www.cardiovascular.abbott/jp/ja/home.html

Abbott Neuromodulation
https://www.neuromodulation.abbott/jp/ja/homepage.html

In-house IT Project Manager, Digital Marketing & Website Integration
(Head of Digital Project Management Japan).

Agile Development:
<Cardiovascular / Neuromodulation Website Integration Project using AEM(Adobe Experience Manager) Cloud> From Sitecore to AEM.
90% worked with Project Teams living in Minneapolis, USA from Tokyo Japan.

• 2 projects were global website integration projects, decided directly by the CEO of Abbott Laboratories headquarters in the US.
• Managed projects of Japanese website integration based on global website as Head of Project Management Japan.
• Directed up to 10 team members each on 2 projects simultaneously like Program Manager.
• Global Communication with managers in the US, Hong Kong, Europe and directors and managers in Japanese business units daily.
• Management of project progress, costs, risk analysis and management, contingency planning, overseeing quality and budget.
• Requirements definition, scope definition, management and schedule, tasks and issues management.
• Overall project coordination, monitoring and report of project status to all core team members.
• Relationships management, identify and engaged US and Out of US stakeholders.
• Conducted formal presentations to management regional and US Corporate leadership.
• Medical Legal Review (Regulatory/Legal/Safety/QA/Marketing) process understanding.
• Created implementation roadmap, plan, translations & approvals, digital asset management and scoping of each content launch and recognizing all needs that apply.
• Collaborated with other global project managers to assure implementation of the Abbott applications, infrastructure and project management disciplines and methodologies.

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Pre-sales Support (Project-Based Role)

Company Name: K2 Partnering Solutions K.K. | TATA Consultancy Services Japan | Oct 2018

Responsibilities:

• Assisted in SAP Hybris proposal development for a ¥1B home improvement store project with SAP Japan.

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Role: Web Content Manager / Project Manager – eBusiness

Company Name: Sartorius
Duration: 2017 – 2017
Responsibilities:

Biopharma, Biotechnology, Life Sciences, Bioprocess Solutions / Lab Products & Services

Directly report to the President & Managing Director Japan(CEO of Japan).

Sartorius | Biopharma, Laboratory, Applied and Life Sciences
https://www.sartorius.com/en

• SAP Hybris Integration of global website / Japanese website Project – Agile Methodology (project canceled due to headquarters decision).
• Worked closely with MarCom Team, Technical Marketing Team in Japan and German headquarters.
• Promotion using e-mail marketing, e-newsletter delivery as Digital Marketing. Distribution of event and campaign information.
• Local Website Renewal Project – Agile Methodology – Project Size: ¥5M
• Managed the local website renewal project independently in Japan.
• Oversaw and coordinated with an external creative agency for the website development.
• Utilized tools such as Zoho CRM and Inxmail for project management and email marketing.

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Role: Business Analyst – E-commerce site / mobile app with Quality Assurance criteria

Company Name: MODERE
Duration: 2016 – 2016
Responsibilities:

Cosmetics and Health Foods

• Reviewed E-commerce website / mobile app with Quality Assurance criteria. Translated mobile app documentations from English to Japanese. In-house Technical Support Work. Problem solving for website issues reported by other departments. Created SOP.

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Role: Product Manager / Product Lead | COSMOPOLITAN Online Website Migration Project

Company Name: Hearst Fujingaho
Duration: 2016 – 2016
Responsibilities:

Publisher

ハースト婦人画報社
https://www.hearst.co.jp/

コスモポリタン ｜ハースト婦人画報社
https://www.hearst.co.jp/brands/cosmopolitan/web

• COSMOPOLITAN Online Website Migration Project – Agile Methodology
• Migration from eZ Publish CMS to Media OS CMS.
• Analyzed UI gaps between website / smartphone site.
• Gathered requirement of each business unit in the company.
• Specification adjustment with UK development team.
• Document translation, Progress management with Gantt chart,
• Management and confirmation of WBS.

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Role: Freelance Website Creator

Company Name: Freelance
Duration: 2016 – 2016
Responsibilities:

Worked as Freelance Website Creator.
HTML, CSS, SEO, Website design, production. Knowledge and insight around the Web system. Negotiation to customers. Testing experience of cross browser, cross-device, PhotoShop, Illustrator, Dreamweaver, Fireworks etc.

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Role: General Manager, Business Development – Business Development Department
Company Name: Global Sky Ltd.
Duration: 2014 – 2014
Responsibilities:

Global Sky Group – Business Management of Global Sky Group Companies
https://www.globalskygroup.com/

Directly reports to the Managing Director & CEO.
Supported CEO with Business Development activities from existing and new clients in Tokyo Japan.

• Queensland Business Centre Business
Queensland Business Centre (QBC), a membership-based co-working space for corporations and individuals related to Australia.
Planning and execution of conference room rentals, trade with Australia, investment and business promotion centered on the Queensland Business Centre. Development business partners that make effective use of connections between people. Participation in business matching projects, planning, introduction of acquaintances. Managed 4 subordinate team members.

• Wine Business
Promotion business invitation activities to Australia, create business plans, and develop imported wine business from Queensland Australia. Introduce wine tasting party preparation and tasting party recruitment activities, companies and private business owners managed by my acquaintances to CEO of Global Sky Group. Introduction of potential Australian wine customers (restaurants, etc.). Investigation on wine import business and liquor sales license. Meetings with M&A companies, NDA exchanges, etc.

https://winetree.stores.jp

• IT Business
Implemented Web System Development and vendor management as IT Manager.
Business Development, Sales and Marketing of state-of-the-art high technology products. Development and build sales distribution channels for products. Collaborate with other in-house IT and Marketing teams around the world and work closely with external IT business partners. Smooth communication with internal team.

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Role: E-commerce Manager / Web Director | Web Promotion

Company Name: FROM EAST HOLDINGS Co., Ltd. – Retailer – New Zealand
Duration: 2012- 2014
Responsibilities:

Currently, Nuzee inc. https://www.coffeeblenders.com/
NuZee Brand – Retailer, Organic Skin Care Goods, Cosmetics, Pure Mineral Water
Importation and selling Organic Skin Care Goods, Cosmetics, Pure Mineral Water, etc. manufactured in New Zealand to Japan.
E-Commerce Manager and Sales Promotion, Account Management, PR activities
• Mainly, planned, executed of marketing / branding strategy of pure mineral sparkling water and exported it to Japan.
• Sales of pure mineral water sold 240 million yen per year.
• Website creation. Translation document from English to Japanese. SEM, SEO. Sales Promotion and Public Relations activities.
• As Digital Marketing, Omni Channel: Internet (E-commerce site, mobile site, website), SNS: campaign, questionnaire, Print Media : Catalogs and pamphlets.
Multi Channel: Mass Media (Magazines, Ads, TV), event planning company, Telemarketing Company utilized.

http://www.nuzeejapan.jp/
NuZee Sparkling Water Campaign by Pink colored Toyota Crown Athlete. Collaboration with muta which is Apparel Brand. http://muta-japan.com/

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Role: Individual Member (Unpaid)

Company Name: PEFC Asia-Pacific
Duration: 2004 – 2013

As a Individual Member(Unpaid):

Overview:
Served as an individual member of PEFC Asia Promotions, contributing to the protection of global forests and nature through the promotion of forest certification and chain of custody certification (CoC certification). This role was undertaken on a voluntary, unpaid basis.

Roles and Contributions:

Assisted in the promotion of PEFC (Programme for the Endorsement of Forest Certification Schemes) certification
Supported awareness activities for forest and nature protection
Participated in events and campaigns aimed at promoting sustainable forest management
Achievements and Impact:

Contributed to raising awareness about the importance of sustainable forest management
Participated in activities that spread understanding and support for environmental protection
Supported the promotion of PEFC-certified products, encouraging sustainable product choices
Purpose of PEFC Asia Promotions:
PEFC Asia Promotions aims to contribute to the protection of global forests and nature through the diffusion of forest certification and chain of custody certification (CoC certification). The PEFC Council, established in 1999, is an independent, non-profit, non-governmental organization that promotes sustainably managed forests through independent third-party certification. PEFC provides assurance mechanisms to purchasers of wood and paper products, ensuring their participation in promoting sustainable forest management.

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Role: Founder & President & CEO

Company Name: Webmake Ltd.(Digital Marketing & Web Solutions Company)
Duration: 2003 – 2012
Responsibilities:

Overview
I founded Webmake in 2003, achieving a 30% sales increase by 2004. I subsequently incorporated the company as Webmake Ltd. and provided web design and development services to over 300 businesses, including B2B, B2C, and eCommerce clients. Leveraging effective SEO strategies, I achieved 100% client acquisition through internet-based inbound methods, expanding the business without relying on cold calls or advertising.

SEO Strategies and Website Development
I implemented SEO strategies to improve search engine rankings, including:
• Internal Optimization: Improved site structure, metadata, and source code.
• Long-Tail Keywords: Targeted niche keywords to enhance lead quality.
• Content Creation: Developed engaging content to attract backlinks.
• Performance Analysis: Monitored keyword rankings daily and adjusted strategies.
• Usability: Enhanced site speed and user experience to retain visitors.

I managed projects from planning to delivery, handling HTML coding, domain acquisition, hosting, and server maintenance. I created proposals, managed contracts, and coordinated with partners to deliver tailored solutions.

Client Optimization and Growth
I introduced a pay-for-performance SEO model that ensured measurable results. Key achievements include:
• Helping an eCommerce site rank No. 1 out of 87 million websites.
• Consistently ranking my own website in the top 1-10 out of 43 million.

Key Achievements
• 100% Top-Ranking Success for client SEO projects.
• Boosted sales by 40% for a client through digital marketing.
• Delivered strategies to 300+ businesses, spanning B2B and eCommerce.
• Conducted training seminars to enhance clients’ SEO understanding.

Financial and Strategic Management
• Regularly worked with a tax accountant firm to ensure sound financial management.

Business Overview
• Website Development & Design
• Website Maintenance & Management
• Domain Acquisition Support
• SEO (Search Engine Optimization)
• Web Development Consulting
• E-Commerce Site Development
• Mobile Site Development

Web Development Experience

Early Exploration of Web Technologies:
• Set up BBS (bulletin board systems) and chat rooms by downloading and installing CGI scripts from external sites.
• Gained hands-on experience in understanding web-based system functionality and customization.

Tenure at Webmake Ltd. (2003–2012):

eCommerce Development and Management:
Developed and managed eCommerce sites using platforms like EC-CUBE, osCommerce, MakeShop, and Color Me Shop (カラーミーショップ).

Key Responsibilities:
• Customization and Configuration: Adjusted platform features to meet specific business needs, integrated local payment gateways, and optimized product catalogs.
• Platform Expertise: Leveraged flexibility in EC-CUBE and osCommerce for customization, while deploying MakeShop and Color Me Shop for the Japanese market.
• Performance Optimization: Enhanced site usability, load times, and conversion rates.
• End-to-End Development: Managed platform setup, backend configurations, payment systems, and shipping options.

Key Achievements:
• Built a solid foundation in understanding diverse eCommerce platforms.
• Successfully adapted platforms to meet the specific needs of the Japanese eCommerce market.

Client Industries
Webmake Ltd. supported clients across diverse industries, including:
• Manufacturing & Industrial
• Health & Medical
• Retail & E-commerce
• Education & Training
• IT & Systems
• And more

Services Provided
• Website Development & Design
• SEO Optimization & Consulting
• E-commerce Site Development
• Domain Acquisition & Server Management
• Web Consulting

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Role: Founder and Organizer of 30’s Bar

Online Community Name: 30’s Bar
Duration: 1997 – 2005
Overview:

As a hobby, I developed and managed the online community website “30’s Bar” from 1997 to the end of 2005, which became a significant motivator for starting my career in the web industry.

Roles and Contributions:

Established and managed the structured online community “30’s Bar,” similar to modern social networking services (SNS)
Self-taught in HTML, Web Design, PerlScript, JavaScript, and WWW server management
Created a community website exclusively for members aged 30 and above
Designed and managed chat rooms, email friend systems, and bulletin board systems (BBS) for the community site
Organized offline meetings every two months across Japan, with participation from both domestic and international members
Achieved over 1 million site visits in 2005, with more than 10,000 registered members
Achievements and Impact:

Listed in Yahoo Japan’s directory for free, gaining wide recognition
Became a major motivation for transitioning to a career in the internet industry
Successfully built a network of people from various backgrounds
Utilized self-learned web development skills to create a successful community
Current Status of the Site:
The site is now closed.

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Role: Advisor (Volunteer, Unpaid)

Company Name: Nonprofit Organization JACEA (Japan Australia Cultural Exchange Association) 
Duration: 2001 – 2003
Responsibilities:

Overview:
Served as an advisor for the Japan Australia Cultural Exchange Association (JACEA), a nonprofit organization dedicated to promoting mutual understanding and friendship between Japan and Australia through grassroots exchanges in various fields. This role was undertaken on a voluntary, unpaid basis.

Roles and Contributions:

Advised on cultural exchange initiatives and programs
Supported the organization’s mission to deepen mutual understanding and friendship between Japan and Australia
Assisted in organizing and promoting events and activities aimed at cultural exchange
Achievements and Impact:

Contributed to the successful promotion of cultural exchanges between Japan and Australia
Helped in building goodwill and understanding between the two countries
Provided guidance and support to the organization’s activities and initiatives
Purpose of JACEA:
As stated in the articles of incorporation, JACEA aims to deepen mutual understanding and friendship between Japan and Australia through grassroots movements, promoting exchanges in various fields, and contributing to the development and goodwill of both countries.

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Role: Web Designer | Front-end engineer | Online Marketer

Company Name: Freelance
Duration: 2001 – 2003
Responsibilities:

Started a web production business as a freelance. Graphic design for websites, Front-end engineer, Website Production.
Development languages include HTML, CSS, and JavaScript.
I used Perl Script to set up the email form and other programs.
Received orders via own website, due to make a good use of Search Engine Marketing methodology.

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Role: Webmaster | Web Administrator | Web Project Manager – Public Relations and Culture Department

Company Name: Australian Department of Foreign Affairs and Trade / Australia – Japan Foundation

Duration: 1999 – 2000
Responsibilities:

Webmaster of The Australian Embassy Tokyo / Australia-Japan Foundation.
Australia WEB: http://www.asutralia.or.jp/(Old Domain Name)
Current Domain: https://japan.embassy.gov.au/tkyojapanese/home.html

• Managed and monitoring of Australia Web, official website in Japan of the Australian Embassy.
• Rose page views on the Australia Web from 500,000 monthly to 5 times, 2.5 million monthly. 30 Million page views annually.
• Edited / delivered the e-newsletter for 24,000 subscribers. Hosting websites. Majordomo – Great Circle Associates Delivery of oz-ezine by mailing list management software.
• Visited the Australian governments and Australian government agencies in Japan on a regular basis to provide consulting on web marketing, how to make effective use of the website. And also project management of production for MLA website.
Australia Trade Commission(Austrade), Queensland Government Tokyo Office, Meat and Livestock Australia(MLA)

Other Australian Government websites that were hosted.
・Australia Japan Foundation
https://japan.embassy.gov.au/tkyojapanese/ajf.html

・Australian Education International Japan
https://www.studyinaustralia.gov.au/japanese

・Australia Trade Commission(Austrade)
https://www.austrade.gov.au/local-sites/japan

・Queensland Government Tokyo Office
http://www.qld.or.jp/

・Meat and Livestock Australia
https://www.aussiebeef.jp/

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Technical Skills

• Operating Systems: Windows 7/8/10/11, macOS, iOS, Vine Linux
• Applications: Microsoft 365 (Teams, SharePoint, Excel, Word, PowerPoint), Adobe Experience Cloud, Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, Fireworks, PageMaker)
• Mobile App Testing: TestFlight
• Digital Workspace: Citrix Workspace
• Programming Languages: HTML, XHTML, CSS, JavaScript, Perl
• Database: MySQL (via phpMyAdmin)
• CMS: Adobe Experience Manager (AEM) Cloud (Managed Services), SDL Translation Connector for AEM, WordPress
• CRM: Zoho CRM (used for 2017)
• eCommerce Platforms: Colormeshop, OsCommerce, EC-CUBE, TradeCentric,
• Project Management Tools: Atlassian JIRA, Confluence, Nulab Backlog, Cacoo, Asana, Clarity PPM, Google Sheets
• Web Conferencing: Cisco WebEX, Cisco Jabber, Skype for Business, Microsoft Teams, Zoom, Google Hangouts/Meet
• Web Analytics: Google Analytics, Analog, Web Trend Enterprise
• Social Media Platforms: Instagram, Facebook, LinkedIn, Twitter, LINE, Pinterest, YouTube
• FTP Clients: FFFTP, FileZilla
• Telnet Clients: NCSA Telnet, Tera Term