SEM (Search Engine Marketing)

SEM (Search Engine Marketing)

SEM?is an abbreviation for?Search Engine Marketing?and is also called Search Engine Marketing. It is a marketing method that increases the number of visitors (potential customers / prospects) from search engines to your website.

SEM (Search Engine Marketing) is PPC Advertising + Search Engine Directory Registration + SEO (Search Engine Optimization)

SEM includes methods such as SEO (search engine optimization) and paid advertisement placement by keyword-linked advertisement.

Keyword-linked ads are ads that are displayed on the search result screen when you enter a keyword in a search engine and search. Typical examples are AdWords, which is a search result-linked advertisement displayed on the search result screen of Google and its partner sites, and search result-linked advertisement, which is displayed on the search result screen of Yahoo Japan. There is overture.

It is a marketing method that makes effective use of the fact that people who visit your site from the search result page are likely to be interested in that field, and marketing activities that utilize search engines as advertising media are SEM (search). Engine marketing).

Internet users who use search engines to search for information should have some search purpose, interest, interest, or need for the information they are searching for. With that in mind, from the perspective of the website operator, when the search engine user visits his website, he is already a potential customer and can be a meaningful traffic. Isn’t it okay?

It will be very important to display the search engine display results at the top by SEO (Search Engine Optimization) as one of the methods to make it visible to many people.

However, think about the behavior of users who actually use search engine sites to search. Or, imagine yourself actually using a search engine site to search. Do you always see only the websites that appear in the 1st, 2nd, and 3rd place on the search result page displayed by the search engine, and only visit those websites?

If you have a clear sense of purpose to buy something, do you choose the product you want to buy from only the top-ranked websites as a result of searching with a search engine? ?? You should also be searching for several other websites where you can buy the product you are looking for.

Because, you should consider various factors such as goods, services, budget, price, quality, correspondence of websites visited, time and time from ordering to delivery, and other reasons. Because I want to buy it after doing it.

Internet users who are accustomed to collecting information will be careful to weigh multiple websites. Instead of selecting only one website from the top-ranked websites in the search results of search engines, be sure to browse several other websites, weigh them, and purchase products. Isn’t it?

Assuming these consumer behaviors, search engine site users first find the websites that have the necessary information among the websites displayed on the first and second pages of the search results. You can guess the case where you might visit from the inside.

Looking at the flow up to this point, even if the search engine top display ranking is displayed in the first place or the second place or less, it is displayed from the first page to the second page of the search result. As long as it is done, it is assumed, but considering the opportunity to be viewed, it can be said that it is in the same position. As a result of the search, if it is the search engine high-ranking display result displayed on the 1st and 2nd pages, it is presumed that the displayed ranking does not matter so much.

From the perspective of SEM (search engine marketing), it is better to say how the title part of the website displayed on the search result page, the description of the website, and the introductory text are displayed. If so, wouldn’t it be more important? It is no exaggeration to say that the products and service contents (contents) actually handled on the website are more important.

As a result, I think that both high-level display and attractive content are important. In addition, it may be possible to carry out more effective PR by applying methods such as advertising by keyword-linked advertisements.

Mike is a Advanced Search Engine Marketing Specialist certified holder by SEW in the United States.